Academic Positions

Society for Consumer Psychology, Best Student Paper Award (Honorable Mention), 2006

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Society for Consumer Psychology, Best Student Paper Award (Honorable Mention), 2006

Management Science Institute/JCP Research Competition (Honorable Mention), 2004

Jaedeke Scholar, Stanford Graduate School of Business, 2003


  1. Grant Packard and Jonah Berger “How Language Shapes Word of Mouth’s Impact,” Journal of Marketing Research, Forthcoming.

  1. Weingarten, Evan and Jonah Berger “Fired Up for the Future: How Time Shapes Sharing,” Journal of Consumer Research, Conditionally Accepted.

  1. Aner Sela, Jonah Berger, and Joshua Kim “How Self-Control Shapes the Meaning of Choice” Journal of Consumer Research, Forthcoming.

  1. Akpinar, Ezgi and Jonah Berger (2017), “Valuable Virality,” Journal of Marketing Research, 54(2), 318-330.

  1. Berger, Jonah (2016), “Does Presentation Order Impact Choice After Delay?” Topics in Cognitive Science, 8(3), 670-684.

  1. Chen, Zoey and Jonah Berger (2016) “How Content Acquisition Method Affects Word of Mouth,” Journal of Consumer Research, 43(1), 86-102.

  1. Park, Minsu, Mor Naaman, and Jonah Berger (2016) A Data-driven Study of View Duration on YouTube, 10th International AAAI Conference on Weblogs and Social Media (ICWSM).

  1. Gregory Park, Andrew Schwartz, Margaret Kern, Maarten Sap, Evan Weingarten, Johannes Eichstaedt, Jonah Berger, David Stillwell, Michal Kosinski, Lyle Ungar, and Martin Seligman (2016) “Living in the Past, Present, and Future: Measuring Temporal Orientation with Language,” Journal of Personality, 85(2), 270-280.

  1. Akpinar, Ezgi and Jonah Berger (2015), “Drivers of Cultural Evolution: The Case of Sensory Metaphors,” Journal of Personality and Social Psychology, 109 (1), 20-34.

  1. Schwartz, H. Andrew, Park, G., Sap, M., Weingarten, E., Eichstaedt, J., Kern, M., Stillwell, D., Kosinski, M., Berger, J., Seligman, M., & Ungar, L. (2015). Extracting Human Temporal Orientation from Facebook Language. NAACL-2015: Conference of the North American Chapter of the Association for Computational Linguistics.

  2. Berger, Jonah (2014) “Word-of-Mouth and Interpersonal Communication: A Review and Directions for Future Research” Journal of Consumer Psychology, 24(4), 586-607.

  3. Barasch, Alix and Jonah Berger (2014) “Broadcasting and Narrowcasting: How Audience Size Impacts What People Share,” Journal of Marketing Research, 51(3), 286-299.
  4. Bhattacharjee, Amit, Jonah Berger and Geeta Menon (2014), “Escaping the Crosshairs: When Identity Marketing Backfires,” Journal of Consumer Research, 41(2), 294-309.

  5. Milkman, Katherine and Jonah Berger (2014), “The Science of Sharing and the Sharing of Science” Proceedings of the National Academy of Sciences. 111(4), 13642-13649.

  1. Berger, Jonah (2014), “Beyond Viral: Interpersonal Communication in the Internet Age,” Psychological Inquiry, 24, 293-296.

  2. Berger, Jonah and Raghuram Iyengar (2013), “Communication Channels and Word of Mouth: How the Medium Shapes the Message,” Journal of Consumer Research, 40(3), 567-579.

  3. Chen, Zoey and Jonah Berger (2013), “When, Why, and How Controversy Causes Conversation,” Journal of Consumer Research, 40(3), 580-593.

  4. Sela, Aner and Jonah Berger (2012) “How Attribute Quantity Influences Option Choice,” Journal of Marketing Research, December, 942-953.

  5. McShane, Blakely, Eric T. Bradlow, and Jonah Berger (2012), “Visual Influence and Social Groups” Journal of Marketing Research, December, 854-871.

  6. Berger, Jonah, Eric Bradlow, Alex Braunstein, and Yao Zhang (2012), “From Karen to Katie: Using Baby names to Study Cultural Evolution” Psychological Science, 23 (10), 1067-1073.

  7. Chan, Cindy, Jonah Berger, and Leaf Van Boven (2012), “Identifiable but not Identical: Combining Social Identity and Uniqueness Motives in Choice” Journal of Consumer Research, 39(3), 561-573.

  8. Berger, Jonah and Katy Milkman (2012), “What Makes Online Content Viral?” Journal of Marketing Research, 49 (2), 192-205.
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