Academic Positions


Featured in Editor's Choice section of



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Featured in Editor's Choice section of Science (2007). 316, 1814.





  1. Heath, Chip, Ben Ho, and Jonah Berger (2006), “Focal Points in Coordinated Divergence,” Journal of Economic Psychology, 27(5), 635-647.

  2. Berger, Jonah and Chip Heath (2005), “Idea Habitats: How the Prevalence of Environmental Cues Influences the Success of Ideas,” Cognitive Science, 29, 195-221. (Lead Article)

Books, Chapters, and Other Publications




  1. Berger, Jonah (2016), Invisible Influence: The Hidden Forces that Shape Behavior, Simon & Schuster.

    • New York Times Bestseller




  1. Berger, Jonah (2013), Contagious: Why Things Catch On, Simon & Schuster.
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