Academic Positions


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Hundreds of thousands of copies in print in over 35 languages





  1. Buechel, Eva C. and Jonah Berger (2015), “Motivations for Consumers Engaging with Social Media,” Consumer Psychology in a Social Media World.

  2. Berger, Jonah (2015), “Word of Mouth and Interpersonal Communication,” Cambridge Handbook of Consumer Psychology

  3. Berger, Jonah (2012), “Crafting Contagious,” Google Think Quarterly. August, 60-61.

  4. Berger, Jonah (2012), “Bad Reviews Can Boost Sales. Here’s Why,” Harvard Business Review. March, 28.

  5. Berger, Jonah (2011), “Social Contagion and Word-of-Mouth,” in Consumer Insights: Findings from Behavioral Research, Ed Joseph Alba, Marketing Science Institute.

  6. Berger, Jonah (2011), “If You Want to Win, Tell Your Team It’s Losing (a Little),” Harvard Business Review. October.

  7. Rand, Lindsay and Jonah Berger (2010) “Using Identity Signaling to Improve Public Health” in Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge, Eds. Rajeev Batra, Punam Anand Keller, and Victor J. Strecher, M. E. Sharpe.

  8. Berger, Jonah (2008) “Identity-Signaling, Social Influence, and Social Contagion,” in Peer Influence Processes among Youth, Eds. Mitch Prinstein and Ken Dodge, Guilford Press.

Working Papers

  1. Berger, Jonah and Alixandra Barasch, “Posting Posed, Choosing Candid: Photo Posters Mispredict Audience Preferences” Under Revision.


  2. Buechel, Eva and Jonah Berger, “Facebook Therapy: Why People Share Self-Relevant Content Online” Under 2nd Review.

  3. Jacqueline Rifkin, Katherine Crain, and Jonah Berger, “Penny for Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving,” Under Review.




  1. McDuff, Daniel and Jonah Berger, “Facial Expressions and Ad Sharing: A Large-Scale Observational Study,” Under Review.

  2. Nir Grinberg, Xiao Ma, Dan Valente, Josh Schwartz, Jonah Berger, and Mor Naaman, “Reading Patterns in Online News Media” Under Revision.

  3. Jacqueline Rifkin and Jonah Berger, “How Ordinary Items Become Treasures” Under Revision.




  1. Sela, Aner and Jonah Berger, “On Culture and Metacognition” Under Revision.




  1. Aner Sela, Jonah Berger, and Gia Nardini “How Tradeoffs Shrink Attribute Hierarchy”




  1. Iyengar, Raghu and Jonah Berger, “How the Quantity and Timing of Social Influence Impact Product Adoption”

  2. Stephen, Andrew and Jonah Berger, “Creating Contagious: How Social Networks and Item Characteristics Combine to Spur Ongoing Consumption and Drive Social Epidemics.”

  3. Berger, Jonah, Ben Ho, and Yogesh Joshi, “Identity Signaling with Social Capital: A Model of Symbolic Consumption.”
  4. Fast, Nate and Jonah Berger, “Message Splitting: Using Self-Relevant Material to Increase Prosocial Behavior”


  5. Berger, Jonah, “When Does Social Influence Attract versus Repel? Identity-Signaling, Conformity, and Divergence.”

  6. Dover, Yaniv, Jonah Berger, Jacob Goldenberg, and Daniel Shapira, “Using the Internet to Spot Secrets.”

Select Research in Progress

“Do Lyrics Predict Song Popularity” (with Grant Packard)

“Emotional Trajectories in Movies” (with Bob Meyer and Bowen Liu)

“Near Past, Distant Future” (with Evan Weingarten)

“Variety-Seeking Varies by Time-of-Day” (with Kelley Gullo and Bryan Bollinger)

“When Low Status Becomes High” (with Silvia Bellezza)

“Rejection and Disposal” (with Virginia Weber and Jennifer Argo)

“Ovulation and Word of Mouth” (with Kristina Durante)

“Content and Reading Depth”

“Identity-Signaling, Social Networks, and Cultural Diffusion” (with Winter Mason)


Service

Undergraduate Marketing Coordinator, The Wharton School, July 2016-present

Founder, Social Dynamics Initiative, The Wharton School, 2015-present

PhD Committee, The Wharton School, Sept 2009-

Curriculum Review Committee, The Wharton School, Sept 2015 – July 2016

MBA Class of 2014 Convocation Speaker 2012

Dean’s Advisory Council, The Wharton School, Sept 2011 – July 2012

Decision Process Seminar, Co-Organizer, The Wharton School, Sept 2008 - July 2010

Course Development: MKTG 228/728 (Contagious: How Products, Ideas, and Behaviors Catch On)



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