Consumer Behavior: On-site Syllabus

Team Written Report Requirements

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Team Written Report Requirements

  • Typewritten; 12-point font; one-inch margins on all sides

  • Include page numbers, staple pages

  • Written text cannot exceed required page limit; include additional info in appendix, if necessary

Team Mini-Project Presentation

Each team will deliver a 10-minute presentation followed by a 5-minute Q&A period. They will produce an original storyboard promoting the attitude change recommendation. Storyboarding is a creative and effective tool for selling new ideas [see storyboarding examples (Example 1, Example 2, Example 3, and Example 4). Teams are encouraged to use imagination and creativity to integrate low-tech/high-tech resources to produce a persuasive storyboard. Limited use of traditional PowerPoint slides is permitted for: (1) introducing the project topic, (2) highlighting the key psychological, behavioral and social influences, (3) inserting imagery, or (4) summarizing the managerial relevance of research findings. Otherwise, the use of text-heavy PowerPoint slides is prohibited.

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