Consumer Behavior: On-site Syllabus


Prerequisite(s) BU.410.620 OR BU.911.610 Learning Objectives



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Prerequisite(s)

BU.410.620 OR BU.911.610

Learning Objectives


By the end of this course, students will be able to:

  1. Describe the concept of consumer behavior and its role in today’s marketing environment and marketing planning.

  2. Understand basic principles and concepts used in studying marketplace behavior.

  3. Understand a variety of psychological theories and models that can explain and predict customer behavior and the role of verbal and non-verbal communications in marketplace exchanges.

  4. Apply the requisite skills for critically evaluating and using cutting-edge consumer research to examine marketplace behavior and develop data-driven marketing decisions.




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