Consumer Behavior: On-site Syllabus


Field Observation Team Mini-Project (35%)



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Field Observation Team Mini-Project (35%)

Student teams of five or fewer students will examine a distinct consumer behavior phenomenon and produce a written report and presentation that summarizes the underlying theory, field observations and marketing implications. Teams are urged to start work on the mini project early in the term. Doing so will help teams identify and leverage course content that is relevant to the research project.
Students will submit individual peer evaluations of team members at the conclusion of the project. Individual grades may be adjusted downward to reflect group consensus about marginal or poor performance of specific team members.




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