Consumer psychology



Download 30,67 Kb.
Page7/7
Date02.10.2019
Size30,67 Kb.
1   2   3   4   5   6   7
REFERENCES

Bayus, B. L. (2010), Crowdsourcing and individual creativity over time: The detrimental effects of past success. Working Paper Series. [Online] available at http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1667101 [accessed 12 April, 2015]

Brakus, J. Josko, Schmitt, B. H., & Zarantonello, L. (2009), “Brand experience: What is it? How is it measured? Does it affect loyalty?”, Journal of Marketing, 73, pp.52–68.

Carroll, B. A., & Ahuvia, A. C. (2006), “Some antecedents and outcomes of brand love”, Marketing Letters, 17, pp.79–89.

Haugtvedt, P.M. Herr, & F. R. Kardes (Ed.), The Handbook Of Consumer Psychology, (Pp. 1103-1131). Taylor & Francis Group, NY.

Hubert, M., & Kenning, P. (2008), “A current overview of consumer neuroscience”, Journal of Consumer Behaviour, 7, pp.272–292.

ISEN, A. M. (2008), Positive affect: Some recent theoretical developments with practical implications. In C. P. Haugtvedt, P.M. Herr, & F. R. Kardes (Ed.), the Handbook of Consumer Psychology, (pp. 273 - 296), Taylor & Francis Group, New York.

Loken, B. (2008), “Consumer psychology: Categorization, inferences, affect, and persuasion”, Annual Review of Psychology, 57, pp.453-485.

Schumann, D. W., Haugtvedt, C. P. & Davidson, E. (2008), History of Consumer Psychology. In C. P. Haugtvedt, P.M. Herr, & F. R. Kardes (Ed.), The Handbook Of Consumer Psychology, (pp. 3-28), Taylor & Francis Group, NY.

Shavitt, S., Lee, A. Y., & Johnson, T. P. (2008), Cross-Cultural Consumer Psychology. In C. P.

Spence, C. (2010), “Cross-modal attention”, Scholarpedia, 5, p.6309.

Thomson, M., MacInnis, D. J., & Park, W. C. (2005), “The ties that bind: Measuring the strength of consumers' emotional attachments to brands”, Journal of Consumer Psychology, 15, 1, pp.77–91.

Thomson, M., MacInnis, D. J., & Park, W. C. (2005), “The ties that bind: Measuring the strength of consumers' emotional attachments to brands”, Journal of Consumer Psychology, 15, 1, pp.77–91.

Woodside, A. G., Sood, S., & Miller, K. E. (2008), “When consumers and brands talk: Storytelling theory and research in psychology and marketing”, Psychology and Marketing, 25, pp.97–145.





Page |




Share with your friends:
1   2   3   4   5   6   7


The database is protected by copyright ©psysite.info 2019
send message

    Main page