Visiting Scholar, Duke Unviersity, Fuqua School of Business, January-March 2017.
Patty and Jay H. Baker Professor, Professor of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, PA, January 2011-present;
Secondary faculty appointment in Department of Medical Ethics & Health Policy, Perlman School of Medicine, University of Pennsylvania, 2014-present;
Faculty, Graduate Group, Department of Psychology, School of Arts and Sciences, University of Pennsylvania, 2013-present.
Director, Jay H. Baker Retailing Center, The Wharton School, University of Pennsylvania, Philadelphia, PA, January 2011-July 2017.
Dean and Schein Family Professor of Marketing, School of Business Administration, University of Miami, Coral Gables, FL, August 2007 – January 2011.
Dorothy Silberberg Professor of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, PA, July 1999 – August 2007.
Vice Dean and Director of the Undergraduate Program, The Wharton School, University of Pennsylvania, Philadelphia, PA, July 2003 – August 2007.
Professor, The Wharton School, University of Pennsylvania, Philadelphia, PA, July 1995 – 1999.
Faculty, Psychology Graduate Group, University of Pennsylvania, Philadelphia, PA, 1998 – August 2007.
Visiting Academic, University of Sydney, Marketing Department, Faculty of Economics, Sydney, Australia, July – December 1996.
Stephen M. Peck Term Associate Professor, The Wharton School, University of Pennsylvania, Philadelphia, PA, 1990 – 1995 (tenured July 1992).
Hakuhodo Visiting Scholar (Kyakuin-kenkyuin) at the University of Tokyo, Faculty of Economics, Tokyo, Japan, June – July 1993.
Acting Associate Professor, John E. Anderson Graduate School of Management, UCLA, Los Angeles, CA, 1989 – 1990.
Visiting Assistant Professor, The Wharton School, University of Pennsylvania, Philadelphia, PA, 1988 – 1989.
Assistant Professor, John E. Anderson Graduate School of Management, UCLA, Los Angeles, CA, 1984 – 1988.
Lecturer, Pace University, New York, NY, 1983
B. Courses Taught
1. Undergraduate courses
Introduction to Marketing (400-500 students/semester)
Strategic Brand Management
2. Graduate courses
Marketing Management (MBA)
Marketing Strategic Management (MBA)
Introductory Statistics (MBA)
Management Field Studies Advisorship (MBA)
Marketing Strategy (MBA, WEMBA)
Marketing Research: Design and Evaluation (MBA)
Customer Behavior (MBA)
Strategic Brand Management (MBA, WEMBA)
Stochastic Models of Marketing (MBA)
Special Research Topics in Marketing, (Ph.D)
Luxury Branding Course in Milan (MBA, WEMBA)
3. Executive Education
UCLA Executive Program (1985-91)
Quantitative Marketing Management
Marketing Research, Medical Marketing
The Wharton School Executive Education (1990 – present) Open Enrollment
Association of Ophthalmology Professionals; Bell Atlantic; Samsung; Nijenrode University; Siam Cement (in Thailand); Siam Commercial Bank (in Thailand); ATT-GIS (in Dayton, OH); Stratus; AIMSE; Telnor; American Institute for Chartered Property and Casualty Underwriters; Fannie Mae; Independence Blue Cross; Liechtenstein Global Trust; Columbia Energy; Merrill Lynch; State Farm; Securities Industry Association; Brand Management Leadership Institute; UNUM; Woodside Travel Trust; 3Com (Latin American group); Jiangsu, China Program; Johnson & Johnson Fellows; Lucent Technology; TeleDenmark; Bethlehem Steel; Morgan Stanley Dean Whitter; Dupont; Glaxo SmithKlein Fellows; Givaudan; Textron; DeGussa; Deutsch Post (in Germany), Interbrew, Centocor, Wyeth, Microsoft (in Seattle), Aventis; Cemex, Stockholm School of Economics; Bank of America; Girl Scouts of America, United Healthcare, Medtronics (in Minneapolis), ITC (in Kolkata, India), Coca Cola, Hitachi (in Tokyo, Japan), UDEM (in Monterrey, Mexico), Newell Rubbermaid, Samsung Cheil Group, Hertz, PVH, Google, Encompass
Professional Seminars to Companies, Trade Associations
TRW, Los Angeles (1986)
Epson Printers, Los Angeles (1987)
Promotion Marketing Assoc. of America (PMAA), New York City (1993)
Warner Lambert, New Jersey (1993)
ACTMEDIA, Key West, Florida (1994)
International Dairy, Deli, Bakery Association, (IDDA), Baltimore (1994)
Rosenbluth Travel, Philadelphia (1996)
Decision One, Frazer, PA (1996)
Cigna Insurance, Philadelphia (1996)
Abbott Laboratories, Chicago (1996)
Market Research Society of Australia/Market Research Society of New
Zealand, Gold Coast, Queensland, Australia (1996)
Point-of-Purchase-Advertising-Institute, New York, NY (1997)
IBMEC, Rio de Janeiro, Brazil (1998)
11th Annual Meeting of the Asian Executive Board, Wharton School, Taipei,
Committee for Econ. Development of Australia (CEDA), Sydney, Australia,
Melbourne, Australia (1998)
Chubb Insurance Co., New York, NY (1998)
Entergy, Jackson, MI (1998)
Securities Industry Association, San Diego, CA (1999)
Equipment Leasing Association of America, Chicago, IL (1999); California
McCormick, Baltimore, MD (2000, 2001)
Dentsply, Philadelphia PA (2000)
International Enterprise Singapore, Singapore (2002)
Lockheed Martin, Washington, D.C. (2003 – 2004)
Vulcan, Alabama (2003), (2005)
Janssen, NJ (2003 – 2004)
Astra Zeneca, DE (2003)
Johnson & Johnson, NJ (2004)
Olive Garden Restaurants, Orlando, FL (2004)
Marriott Hotels, Maryland (2004 – 2007)
Sporting Goods Manufacturer’s Association, Washington DC (2006)