I educational background


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  1. Faculty and Administrative Positions

Visiting Scholar, Duke Unviersity, Fuqua School of Business, January-March 2017.

Patty and Jay H. Baker Professor, Professor of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, PA, January 2011-present;
Secondary faculty appointment in Department of Medical Ethics & Health Policy, Perlman School of Medicine, University of Pennsylvania, 2014-present;
Faculty, Graduate Group, Department of Psychology, School of Arts and Sciences, University of Pennsylvania, 2013-present.
Director, Jay H. Baker Retailing Center, The Wharton School, University of Pennsylvania, Philadelphia, PA, January 2011-July 2017.

Dean and Schein Family Professor of Marketing, School of Business Administration, University of Miami, Coral Gables, FL, August 2007 – January 2011.

Dorothy Silberberg Professor of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, PA, July 1999 – August 2007.
Vice Dean and Director of the Undergraduate Program, The Wharton School, University of Pennsylvania, Philadelphia, PA, July 2003 – August 2007.

Professor, The Wharton School, University of Pennsylvania, Philadelphia, PA, July 1995 – 1999.

Faculty, Psychology Graduate Group, University of Pennsylvania, Philadelphia, PA, 1998 – August 2007.

Visiting Academic, University of Sydney, Marketing Department, Faculty of Economics, Sydney, Australia, July – December 1996.

Stephen M. Peck Term Associate Professor, The Wharton School, University of Pennsylvania, Philadelphia, PA, 1990 – 1995 (tenured July 1992).
Hakuhodo Visiting Scholar (Kyakuin-kenkyuin) at the University of Tokyo, Faculty of Economics, Tokyo, Japan, June – July 1993.
Acting Associate Professor, John E. Anderson Graduate School of Management, UCLA, Los Angeles, CA, 1989 – 1990.
Visiting Assistant Professor, The Wharton School, University of Pennsylvania, Philadelphia, PA, 1988 – 1989.
Assistant Professor, John E. Anderson Graduate School of Management, UCLA, Los Angeles, CA, 1984 – 1988.
Lecturer, Pace University, New York, NY, 1983
B. Courses Taught
1. Undergraduate courses

Marketing Research

Introduction to Marketing (400-500 students/semester)

Consumer Behavior

Strategic Brand Management
2. Graduate courses

Marketing Management (MBA)

Marketing Strategic Management (MBA)

Introductory Statistics (MBA)

Management Field Studies Advisorship (MBA)

Marketing Strategy (MBA, WEMBA)

Marketing Research: Design and Evaluation (MBA)

Customer Behavior (MBA)

Strategic Brand Management (MBA, WEMBA)

Stochastic Models of Marketing (MBA)

Special Research Topics in Marketing, (Ph.D)

  1. Stochastic Models

  2. Variety

Luxury Branding Course in Milan (MBA, WEMBA)

3. Executive Education

UCLA Executive Program (1985-91)

Marketing Management

Quantitative Marketing Management

Marketing Research, Medical Marketing

The Wharton School Executive Education (1990 – present)
Open Enrollment

New Products Marketing

Industrial Marketing Strategy

Building and Leveraging Brand Equity

Executive Development Programs

Advanced Management Program

Prospering in Newly Deregulated Environments

Leading Organizational Change


Competitive Marketing Strategy

Essentials of Marketing


Customer Relationship Management

Global Strategic Brand Management

Custom Programs

Association of Ophthalmology Professionals; Bell Atlantic; Samsung; Nijenrode University; Siam Cement (in Thailand); Siam Commercial Bank (in Thailand); ATT-GIS (in Dayton, OH); Stratus; AIMSE; Telnor; American Institute for Chartered Property and Casualty Underwriters; Fannie Mae; Independence Blue Cross; Liechtenstein Global Trust; Columbia Energy; Merrill Lynch; State Farm; Securities Industry Association; Brand Management Leadership Institute; UNUM; Woodside Travel Trust; 3Com (Latin American group); Jiangsu, China Program; Johnson & Johnson Fellows; Lucent Technology; TeleDenmark; Bethlehem Steel; Morgan Stanley Dean Whitter; Dupont; Glaxo SmithKlein Fellows; Givaudan; Textron; DeGussa; Deutsch Post (in Germany), Interbrew, Centocor, Wyeth, Microsoft (in Seattle), Aventis; Cemex, Stockholm School of Economics; Bank of America; Girl Scouts of America, United Healthcare, Medtronics (in Minneapolis), ITC (in Kolkata, India), Coca Cola, Hitachi (in Tokyo, Japan), UDEM (in Monterrey, Mexico), Newell Rubbermaid, Samsung Cheil Group, Hertz, PVH, Google, Encompass

Professional Seminars to Companies, Trade Associations

TRW, Los Angeles (1986)

Epson Printers, Los Angeles (1987)

Promotion Marketing Assoc. of America (PMAA), New York City (1993)

Warner Lambert, New Jersey (1993)

ACTMEDIA, Key West, Florida (1994)

International Dairy, Deli, Bakery Association, (IDDA), Baltimore (1994)

Rosenbluth Travel, Philadelphia (1996)

Decision One, Frazer, PA (1996)

Cigna Insurance, Philadelphia (1996)

Abbott Laboratories, Chicago (1996)

Market Research Society of Australia/Market Research Society of New

Zealand, Gold Coast, Queensland, Australia (1996)

Point-of-Purchase-Advertising-Institute, New York, NY (1997)

IBMEC, Rio de Janeiro, Brazil (1998)

11th Annual Meeting of the Asian Executive Board, Wharton School, Taipei,

Taiwan (1998)

Committee for Econ. Development of Australia (CEDA), Sydney, Australia,

Melbourne, Australia (1998)

Chubb Insurance Co., New York, NY (1998)

Entergy, Jackson, MI (1998)

Securities Industry Association, San Diego, CA (1999)

Equipment Leasing Association of America, Chicago, IL (1999); California

(2001, 2002)

McCormick, Baltimore, MD (2000, 2001)

Dentsply, Philadelphia PA (2000)

International Enterprise Singapore, Singapore (2002)

Lockheed Martin, Washington, D.C. (2003 – 2004)

Vulcan, Alabama (2003), (2005)

Janssen, NJ (2003 – 2004)

Astra Zeneca, DE (2003)

Johnson & Johnson, NJ (2004)

Olive Garden Restaurants, Orlando, FL (2004)

Marriott Hotels, Maryland (2004 – 2007)

Sporting Goods Manufacturer’s Association, Washington DC (2006)

Patient-Centric Marketing Conference, Princeton, NJ (2006)

Cushman-Wakefield, Mexico City, Mexico (2007)

Day and Zimmermann, Philadelphia, PA (2010)

Graduate Management Admission Council (GMAC), Atlanta, GA (2010)

Morgan Stanley, Miami, FL (2011)

Lowes, Charlotte, NC (2012)

National Retail Foundation (NRF) Annual Convention & EXPO, NYC, (2013)

American College of Corporate Directors (2016)

Shoptalk (2017)

XRC (2017)

4. Doctoral Committees:
Membership on Doctoral Committees

Tina Kiesler, UCLA, AGSM, 1986 – 1990

Talia Rymon, The Wharton School, 1992 – 1993

Yong Shi, The Wharton School, 1995

Naomi Mandel, The Wharton School, 1999 – 2000

Wendy Moe, The Wharton School, 1999 – 2000

Susan Hogan, The Wharton School, 2000 – 2001

Andrea D. Gurmankin, Psychology Department, University of Penn.

2000 – 2003

Helena Szrek, Healthcare Management, Wharton School, 2003 – 2005

Noah Lim, The Wharton School 2004 – 2005

Joseph Redden, The Wharton School 2005 – 2006

Yanliu Huang, The Wharton School, 2006 – 2009

Stephanie Finnel, The Wharton School, 2011-2012

Lorena Martin, Graduate School of Education, University of Miami, 2011-


Evan Weingarten, The Wharton School, 2015-2017

Hoori Rafieian, Drexel University, 2017-

Chair (or co-chair) of Doctoral Committees

Kimberly Taylor, PhD candidate, The Wharton School, 1992 – 1994

Satya Menon, PhD candidate, The Wharton School, 1993 – 1995

(Winner of MSI Doctoral Dissertation Proposal Award, 1994)

(Winner of AMA Doctoral Dissertation Award, 1996)

Andrea Morales, PhD candidate, The Wharton School, 1999 – 2002

(Honorable Mention, JCR Ferber Award, 2005)

Elizabeth Miller, PhD candidate, The Wharton School, 2000 – 2003

(Winner of SCP-SHETH Dissertation Proposal Competition, 2002)

Xiaoyan Deng, PhD candidate, The Wharton School, 2006 – 2009

Julio Sevilla, PhD candidate, University of Miami, 2010-2013

5. Multi-Media Development/Online Courses
a) Video: “Creating Customer Value: Essentials of Marketing,” part of the Wharton Executive Education Video Series

  1. Distance Learning at Westcott Communications – taught a basic marketing course by satellite to over 300 executives across the United States

  2. Wharton Direct program – taught a marketing strategy session by satellite and two-way video conferencing to 35 site locations across the US

  3. Nightly Business Report (NBR), Guest Commentator, August – December 2009

  4. Coursera, Marketing 101 course as part of Wharton Fundamentals series (MOOC).

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