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  1. Publications


  1. Kahn, B. E. and L. McAlister (1997), Grocery Revolution: The New Focus on the Consumer, Reading, MA: Addison Wesley, Longman

  2. Kahn, B. E. and M. F. Luce (eds.) (2004), Advances in Consumer Research, Valdosta, GA : Association for Consumer Research

  3. Kahn, B. E. (2013), Global Brand Power: Leveraging Branding for Long-Term Growth, Wharton Press, Philadelphia, PA

Articles Published in Refereed Journals

  1. Kahn, B. E., M. Kalwani, and D. Morrison, "Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data," Journal of Marketing Research, XXIII, 89-100, May 1986. Finalist for 1991 JMR O'Dell Award.

  2. Huber, J., M. Holbrook, and B. E. Kahn, "Effects of Competitive Context and of Additional Information on Price Sensitivity," Journal of Marketing Research, XXIII, 250-260, August 1986.

  3. Kahn, B. E., D. Morrison, and G. Wright, "Aggregating Individual Purchases to the Household Level," Marketing Science, 5, 260-268, Summer 1986.

  4. Farley, J., B. E. Kahn, D. Lehmann, and W. Moore, "Modeling the Choice to Automate,” Sloan Management Review, 28, 5-16, Winter 1987.
  5. Kahn, B. E., W. Moore, and R. Glazer, "Experiments in Constrained Choice," Journal of Consumer Research, 14, 96-113, June 1987.

  6. Kahn, B. E., "A Theoretical Model of Interpurchase Times," Applied Stochastic Models and Data Analysis, 3, 93-109, June 1987.

  7. Kahn, B. E. and R. Sarin, "Modeling Ambiguity in Decisions Under Uncertainty," Journal of Consumer Research, 15, 265-273, September 1988.

  8. Kahn, B. E., M. Kalwani, and D. Morrison, "Niching versus Change of Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings," Journal of Marketing Research, 25, 384-390, November 1988.

  9. Kahn, B. E. and D. Morrison, "A Note on `Random' Purchasing: Additional Insights from Dunn, Reader and Wrigley," Applied Statistics, 38, 111-114, 1989.

  10. Kahn B. E. and D. Schmittlein, "Shopping Trip Behavior: An Empirical Investigation," Marketing Letters, 1, 55-70, December 1989.

  11. Kahn, B. E. and T. Louie, "The Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase Loyal Customers," Journal of Marketing Research, XXVII, 279-289, August 1990.

  12. Kahn, B. E. and R. Meyer, "Consumer Multiattribute Judgments Under Attribute Weight Uncertainty," Journal of Consumer Research
    , 17, 508-522, March 1991.
  13. Glazer, R., B. E. Kahn, and W. Moore, "The Influence of External Constraints on Brand Choice: The Lone Alternative Effect," Journal of Consumer Research
    , 17, 119-127, June 1991.

  14. Kahn, B. E, and J. Raju, "The Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior," Marketing Science
    , 10, 316-337, Fall 1991.

  15. Kahn, B. E., and D. R. Lehmann, "Modeling Choice Among Assortment," Journal of Retailing
    , 67, 274-299, Fall 1991. First Runner-up for Best Article Award, Journal of Retailing, 1991.

  16. Feinberg, F., B. E. Kahn, and L. McAlister, "Market Share Response When Consumers Seek Variety," Journal of Marketing Research, 29, May 1992, pp. 227-237.

  17. Burke, R. B., B. Harlam, B. E. Kahn and L. Lodish, "Comparing Dynamic Consumer Decision Processes in Real and Computer-Simulated Environments," Journal of Consumer Research, 19, June 1992, pp. 71-82.

  18. Kahn, B. E. and D. C. Schmittlein, "The Relationship between Purchases Made on Promotion and Shopping Trip Behavior," Journal of Retailing, special issue, 68, Fall 1992, pp. 294-315.

  19. Kahn, B. E. and A. M. Isen, "The Influence of Positive Affect on Variety-Seeking Among Safe, Enjoyable Products," Journal of Consumer Research, 20, September 1993, pp. 257‑270.
  20. Feinberg, F., B. E. Kahn, and L. McAlister, "Implications and Relative Fit of Several First-Order Markov Models of Consumer Variety-Seeking," European Journal of Operations Research, Special Issue on Stochastic Models of Consumer Behavior, Vol. 76, (July 28) No. 2, 1994, 309-320.

  21. Corfman, K. P. and B. E. Kahn, “The Influence of Member Heterogeneity on Dyad Judgment: Are Two Heads Better Than One?” Marketing Letters, 6:1 1995, 23-32.

  22. Kahn, Barbara E., “Consumer Variety-Seeking Among Goods and Services: An Integrative Review,” Journal of Retailing and Consumer Services, 2:3, 1995, 139-48.

  23. Mitchell, D. J., B. E. Kahn and S. C. Knasko, “There's Something in the Air: Effects of Congruent and Incongruent Ambient Odor on Consumer Decision-Making,” Journal of Consumer Research, 22, September 1995, 229-238.

  24. Menon, S. And B.E. Kahn, “The Impact of Context on Variety-Seeking in Product Choices,” Journal of Consumer Research, 22, December 1995, 285-295.

  25. Kahn, B. E. and J. Baron, “An Exploratory Study of Choice Rules Favored for High Stakes Decisions,” Journal of Consumer Psychology, Vol. 4 (4), 1995, 305-328.

  26. Kahn, B. E., R. Ratner, and D. Kahneman, “Patterns of Hedonic Consumption Over Time,” Marketing Letters, 1997, 85-96.

  1. Kahn, B. E., E. Greenleaf, J. R. Irwin, A. M. Isen, I. P. Levin, M. F. Luce, M. C. F. Pontes, J. Shanteau, M. Vanhuele, and M. J. Young, “Examining Medical Decision Making from a Marketing Perspective,” Marketing Letters, 1997, 361-375.

  2. Kahn, B. E., “Dynamic Relationships with Customers: High-Variety Strategies,” Journal of the Academy of Marketing Science, Vol. 26 (Winter), 1998, 45-53.

  3. Huffman, C. and B. E. Kahn, “Variety for Sale: Mass Customization or Mass Confusion?” Journal of Retailing, Winter 1998, Vol. 74 (4), 491-513.

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