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Winner of: 2000 William R. Davidson Award



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Winner of: 2000 William R. Davidson Award for articles in Journal of Retailing, 1998, best contributing to theory and practice in retail marketing, third prize.


  • Dellaert, B. G. C., and B. E. Kahn, “How Tolerable is Delay: Consumers’ Evaluations of Internet Web Sites after Waiting,” Journal of Interactive Marketing, (1999), Vol. 13, #1 (Winter), 41-54.

  • Ratner, R. K., B. E. Kahn and Daniel Kahneman, “Choosing Less-Preferred Experiences for the Sake of Variety,” Journal of Consumer Research, June, (1999), 1-15.

  • West, P. M., D. Ariely, S. Bellman, E. Bradlow, J. Huber, E. Johnson, B. Kahn, J. D. C. Little, and David Schkade, “Agents to the Rescue?,” Marketing Letters (1999).

    35. Luce, M. F. and B. E. Kahn, “Avoidance or Vigilance: The Psychology of False Positive Test Results,” Journal of Consumer Research (1999) Dec, Vol. 26, Iss. 3. 242-260.

    36. Kahn, B. E. “Introduction to the Special Issue: Assortment Planning,” Journal of Retailing, Vol. 75 (3), (1999), invited paper, 289-294.

    37. Conant E. F., Luce M.F., Kahn B., Orel S. G., Weinstein S. P., Zuckerman, J. A., “Attitudinal Variables of Patients Referred for Diagnostic and Screening Mammography: What Can We Do to Reduce the Stress and Improve Compliance?,” Radiology 1999; 213 (P): 410.

    38. Menon, S. and B. E. Kahn, “Cross-Category Effects of Induced Arousal and Pleasure on the Internet Shopping Experience” Journal of Retailing, 2002; 78, 31-40.

    39. Kunreuther, H., R. Meyer, R. Zeckhauser, P. Slovic, B. Schwartz, C. Schade, M. F. Luce, S. Lippman, D. Krantz, B. Kahn, R. Hogarth. “High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations,” Marketing Letters, Vol. 13 (3), August 2002, 259-268.

    40. Ratner, Rebecca K. and B. E. Kahn, “The Impact of Private vs. Public Consumption on Variety Seeking Behavior,” Journal of Consumer Research, September 2002, Vol. 29 (2), 246-258.

    41. Nowlis, S, B. E. Kahn and R. Dhar, “Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments,” Journal of Consumer Research, December 2002, Vol. 29 (3), 319-335.

    42. Menon, S. and B. E., Kahn, “Corporate Sponsorship of Philanthropic activities: When Do They Impact Perception of Sponsor Brand?” Journal of Consumer Psychology, Volume 13, Number 3, 2003, 316-327.

    43. Kahn, B. E. and Luce, M. F., “Understanding High Stakes Consumer Decisions: The Problem of Mammography Adherence Following False Alarm Test Results,” Marketing Science, Volume 22, Issue 3, 2003, 393-410.

    44. Kahn, B. E. and Wansink, B., “The Influence of Assortment Structure on Perceived Variety and Consumption Quantities,” Journal of Consumer Research, March 2004, Vol. 30 (4), 519-534. Finalist for Best Article award, Journal of Consumer Research, 2007.

    45. Morales, A., Kahn, B. E., McAlister, L. and Broniarczyk, S. M. “Perceptions of Assortment Variety: The Effects of Congruency Between Consumers’ Internal and Retailers’ External Organization,” Journal of Retailing, 2005, Vol. 81 (2), 159-169. 2007 Davidson Award for the Best article in Journal of Retailing 2005 (Volume 81).

    46. Kahn, B. E., “The Power and Limitations of Social Relational Framing on Understanding Consumer Decision Processes,” Journal of Consumer Psychology, 2005, Vol. 15 (1), 28-34.

    47. Miller, E. G. and Kahn, B. E., “Shades of Meaning: The Effects of Color and Flavor Names on Consumer Choice,” Journal of Consumer Research, 2005, 32 (1), 86-92.

    48. Kahn, B. E., Luce, M. F. and Nowlis, S. M., “De-biasing Insights from Process Tests,” Journal of Consumer Research, 2006 (June), 131-138.

    49. Kahn, B. E. and Luce, M. F., (2006) “Repeated-Adherence Protection Model (RAP) ‘I’m ok and it’s a hassle,’” Journal of Public Policy and Marketing, 25 (Spring), 79-89.

    50. Miller, E. G., B. E. Kahn and M. F. Luce (2008), “Consumer Wait Management Strategies for Negative Service Events: A Coping Approach,” Journal of Consumer Research, 34 (February), 635-648.

    51. Botti, Simona, Susan Broniarczyk, Gerald Haubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joe Urbany, Brian Wansink (2008), “Choice Under Restrictions,” Marketing Letters, 19 (December), 183-200.

    52. Deng, X. and B. E. Kahn (2009), “Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation,” Journal of Marketing Research, (December).

    53. Mantrala, M., Levy, M., Kahn, B. E., Fox, E., Shah, D., Gaidarev, P., and Dankworth, W. (2009), “Why Is Assortment Planning So Difficult for Retailers? A Framework and Research Agenda,” Journal of Retailing.

    54. Grand, David, Dominick L. Frosh, Andrew W. Perkins and Barbara E. Kahn, (2009), “Effects of Exposure to Small Pharmaceutical Promotional Items on Treatment Preferences, Archives of Internal Medicine.

    55. Miller, Elizabeth Gelfand, Mary Frances Luce, Barbara E. Kahn and Emily F. Conant (2009), “Understanding Emotional Reactions for Negative Services: The Impact of Efficacy Beliefs and Stage in Process, Journal of Services Research.

    56. Dholakia, Utpal, Barbara E. Kahn, Randy Reeves, Aric Rindfleisch, David Stewart and Earl Taylor (2010), “Consumer Behavior in a Multichannel, Multimedia Retailing Environment,” Journal of Interactive Marketing.

    57. French, Michael T., Jenny Homer, Shay Klevay, Edward E. Goldman, Steven Ullmann, and Barbara E. Kahn (2010), “Clinical, Economic and Policy Implications of a New Paradigm for Delivering Primary Care Medical Services,” Population Health Management.

    58. R Khushaba, C. Wise, J. Louviere, S. Kodagoda, B. E. Kahn and C. Townsend (2013), Consumer Neuroscience: Assessing the Brain Response to Marketing Stimuli Using Electroencephalogram (EEG) and Eye Tracking, Expert Systems with Applications.

    59. Townsend, C. and B. E. Kahn (2014), “The “Visual Preference Heuristic:” The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload,” Journal of Consumer Research, February, 40(5), 993-1015.

    60. Sevilla, J. and B. E. Kahn (2014), “The Effect of Product Shape Completeness on Size Perceptions, Preference and Consumption,” Journal of Marketing Research, LI (February), 57-68.

    61. Kahn, B. E., A. Chernev, U. Bockenholt, K. Bundorf, M.Draganska, R. Hamilton, R. J. Meyer, and K. Wertenbroch (2014), “Consumer and Managerial Goals in Assortment Choice,” Marketing Letters, 25 (3), 293-303.

    62. Martin, Lorena, J. F. Signorile, B. E. Kahn, A.W. Perkins, S. Ahn and A.C. Perry (2015), “Improving Exercise Adherence and Physical Measures in English-Speaking Latina Women,” Journal of Racial and Ethnic Health Disparities, (December) 2 (4), 517-526.

    63. A “Wide” Variety: The Effects of Horizontal vs. Vertical Product Display (with X. Deng, R. Unnava, and H. Lee) at Journal of Marketing Research, (2016), 53 (5), 682-698.

    64. Anticipation of Future Variety Reduces Satiation from Current Experiences (with J. Sevilla and J. Zhang) at Journal of Marketing Research, (2016), 53 (6), 954-968.

    65. Using Visual Design to Improve Customer Perceptions of Online Assortments, (sole authored), Journal of Retailling (2017), 93 (March), 29-42.

    3. Other Articles

    a. Refereed Chapters in Books
    66. Kahn, B. E. and R. Meyer, "Modeling Customer Loyalty: A Customer-Based Source of Competitive Advantage," The Interface of Marketing and Strategy, Eds: G. Day, R. Wensley, and B. Weitz, JAI Press, 1990.

    67. Meyer, R. and Kahn, B. E., "Probabilistic Models of Consumer Choice Behavior," Handbook of Consumer Theory and Research, Eds: T. Robertson and H. Kassarjian, Prentice-Hall, 1990.

    68. Kahn, B. E. and C. Huffman, “Mass Customization,” The Handbook of Technology Management, Ed: R. C. Dorf, CRC Press, Inc. 1998.

    69. Kahn, B. E., Variety: From the Consumer Perspective,” Research Advances in Variety Management, Eds: C.S. Tang and T. Ho, Kluwer, 1998.

    70.. Kahn, B. E. and A. Morales, “Choosing Variety,” Wharton on Making Decisions, Eds: H. Kunreuther and S. Hoch, 2001.

    71. Kahn, B. E. and R. Ratner, “Variety for the Sake of Variety? Diversification Motives in Consumer Choice,” Inside Consumption: Frontiers of Research on Consumer Motives, Goals, and Desires, ed. S. Ratneshwar and David Glen Mick, London: Routledge, 2005.

    72.. Kahn, B. E. and X.Deng, “Effects on Visual Weight Perceptions of Product Image Locations on Packaging,”in Sensory Marketing, ed. Aradhna Krishna, New York: PSYCHOLOGY PRESS, 2009

    73. Kahn, B. E., E. Weingarten and C. Townsend, “Assortment Variety: Too much of a good thing?” Review of Marketing Research (RMR), Volume 10, 2013.

    b. Refereed Proceedings

    74. Kassarjian, H. and B. E. Kahn, "The Ethical Standards of Business Students, Business Professors, and Business People (Abstract), Western Marketing Educators' Association Conference Proceedings, 1989.

    75. Kassarjian, H., W. Kassarjian, and B. E. Kahn, "The Ethical Standards of Business People: Results of an Empirical Study and a Plea for Additional Research, European Marketing Academy Conference Proceedings, May 1990.
    76. Kahn, B.E. "What I've Learning about Variety-Seeking," 2016 ACR Fellows Talk, Association for Consumer Research Proceedings (2016), Berlin

    c. Other
    Kahn, Barbara, “Variety for Sale," Chief Executive, April 1993.

    Kahn, Barbara, “Brand Strategies and Consumer Behavior,” Financial Times,



    Reprinted in: Mastering Marketing: Complete MBA Companion in Marketing, Pearson Education Limited, 1999.

    Kahn, Barbara, “How Consumers Cope with Information Overload,”

    Financial Times , 1998. Reprinted in: Mastering Marketing: Complete MBA Companion in Marketing, Pearson Education Limited, 1999.

    Kahn, Barbara, “Turn Your Customers into Advocates,” Financial Times, Oct.

    9, 2000.

    Reprinted in: Mastering Management 2.0: Your Single-Source Guide to Becoming a Master of Management, Pearson Education Limited, 2001

    Kahn, Barbara, “My view: Marketing in Troubled Economic Times,” Miami Herald, June 8, 2009.

    Kahn, Barbara, “And the answer is: Innovation: The key is giving customers what they want before they even know they want it,” Poder, August 28, 2009.

    Kahn, Barbara, “There’s No Such Thing as a Free Lunch: Saavy companies with long-term views recognize that consumers have more in their control than money,” Poder, October 2009.

    Kahn, Barbara, “To Coin a Fashion Term, Consumer Trust is the New Black:

    Rebounding in this economy will require new relationships with customers on all levels,” Poder, November 2009.

    Kahn, Barbara, “Are We Finally on the Road to Recovery? When it comes to consumer behavior, there really is a difference between a glass half-full and a glass half-empty,” Poder, February 2010.

    Kahn, Barbara, “Importance of Diversity in the Workforce: Companies should follow the example of IBM, which casts a wide net when it comes to gaining different perspectives,” Poder¸ May 2010.

    Kahn, Barbara, “Dealing with Unexpected Disasters: The Best Strategy of a Well-Prepared Business Organization Begins with Thinking about the Unthinkable,” Poder, August/September 2010.

    B. Research in Progress

    77. The Use of Variety to Resolve Choice Difficulty When Choosing for Oneself vs. Others (with J. Laran and M. Tsiros)

    78. Consumer Navigation of Hospital Performance Data (with J. Y. Jung, J Sun)

    79. Variety Counts: How Variety is Perceived in the Presence of Self-Regulatory Goals (with H. Rafieian and Y. Huang)

    Articles Under Review –
    Rifkin, Jacqueline, Cindy Chan and Barbara E. Kahn, " FOMO: How the Fear of Missing Out Leads to Missing Out, under review at Journal of Consumer Research
    C. Invited Papers
    1. Conference Presentations

    Kahn, B. E., M. Kalwani, and D. Morrison, "Stochastic Models for Variety-seeking," National Meeting ORSA/TIMS, Orlando, FL, November 1983.

    Kahn, B. E. and D. Lehmann, "Bundle Selection: The First Stage in Sequential Choice Process," TIMS-Marketing Science Conference, March 1984, Chicago, IL.

    Kahn, B. E., D. Morrison, and D. Schmittlein, "Why and How Some Simple Models Work," National Meeting ORSA/TIMS, Dallas, TX, November 1984.

    Kahn, B. E. and D. Morrison, "Limitations of Panel Data in the Testing and Estimation of Choice Models," TIMS-Marketing Science Conference, Nashville, TN, March 1985.

    Glazer, R. and B. E. Kahn, "Certainty and Uncertainty in Risky Consumer Choice Contexts," Association for Consumer Research, Las Vegas, NV, October 1985.

    Glazer, R., B. E. Kahn, and B. Moore, "An Experiment in External Constrained Choice," Association for Consumer Research, Las Vegas, NV, October 1985.

    Kahn, B. E. and R. Glazer, "Testing Properties of Prospect Theory's Pi-Function in Consumer Choice Contexts, National Meeting ORSA/TIMS, Atlanta, GA, November 1985.

    Kahn, B. E. and R. Sarin, "Modeling Ambiguity in Probabilities in Decision-Making Under Uncertainty," ORSA/TIMS Marketing Science, Dallas, TX, March 1986.

    Kahn, B. E., M. Kalwani, and D. Morrison, "Is Your Brand An Uncola or the Real Thing: Finding Variety Seeking Brands Using Penetration and Usage Data, Joint National Meeting ORSA/TIMS, Miami Beach, FL, October 1986.

    Kahn, B. E., "Behavioral Decision Theory Issues in Consumer Behavior: Investigation of Ambiguity," 2nd Annual Behavioral Decision Research in Management Conference, Austin, TX, June 1987.

    Kahn, B. E. and K. Nakamoto, "Potential Limitations on Long-Term Advantages of Pioneering Brands: A Demand-Side Explanation," 1987 ORSA/TIMS Marketing Science Conference, Jouy-en-Josas, France, June 1987.

    Kahn, B. E., "A Theoretical Model of Interpurchase Times," National Meeting ORSA/TIMS, St. Louis, MI, October 1987.

    Huber, J., M. Holbrook, and B. E. Kahn, "The Impact of Congruent Information on Price Sensitivity," 1987 Association for Consumer Research Annual Conference, Boston, MA, October 1987.

    Glazer, R., B. E. Kahn, and W. Moore, "Order of Entry Effects in Hierarchical Models of Brand Choice," 1987 Association for Consumer Research Annual Conference, Boston, MA, October 1987.

    Glazer, R., B. E. Kahn, and W. Moore, "Referent and Asymmetric Effects in Hierarchical Models of Brand Choice," 1988 ORSA/TIMS Marketing Science Conference, Seattle, WA, March 1988.

    Kahn, B. E., "Effects of Marketing Environment on Brand-Loyal and Variety-Seeking Consumers," 1988 ORSA/TIMS Marketing Science Conference, Seattle, WA, March 1988.

    Kahn, B. E., "Effects of Couponing on Brand Choice," 1988 Annual Conference of Association for Consumer Research, Honolulu, HI, October 1988.

    Kahn, B. E. and J. Raju, "The Effects of Changes in Frequency and Depth of Promotions," 1989 ORSA/TIMS Marketing Science Conference, Durham, NC, March 1989.

    Kahn, B. E. and R. Meyer, "When Are New and Improved Products Worth the Price," 1989 ORSA/TIMS Marketing Science Conference, Durham, NC, March 1989.

    Kahn, B. E., "Effects of Price Promotions: An Experimental Approach," National Meeting of ORSA/TIMS, New York, NY, October 1989.

    Feinberg, F., B. E. Kahn, and L. McAlister, "Market Share Response When Consumers Seek Variety," 1989 Annual Conference of Association for Consumer Research," October 1989, Nashville, TN.

    Kahn, B. E. and R. Meyer, "Consumer Multiattribute Judgments under Weight Uncertainty," Annual Conference of Association for Consumer Research," Nashville, TN, October 1989.

    Burke, R., B. Harlam, B. E. Kahn, and L. Lodish, "Purchase Time Compression Study: Comparison of Laboratory Purchasing with Actual Purchasing Behavior," 1990 ORSA/TIMS Marketing Science Conference, Champaign-Urbana, IL, March 1990.

    Kahn, B. E. and A. Isen, "The Effect of Positive Affect on Variety-Seeking Behavior," Annual Conference of Association for Consumer Research," New York City, October 1990.

    Eliashberg, J., Kahn, B. E., and R. Meyer, "Modeling Ambiguity in Multi-Attribute Decisions," ORSA/TIMS Joint Conference National Meeting, October 1990, Philadelphia, PA.

    Kahn, B. E. and W. Ross, "An Experimental Look at How People Combine Forecasts," Marketing Science Conference, March 1991, Wilmington, DE.

    Kahn, B. E., "Interactions of Uncertainty and Positive Affect on Brand Switching Behavior," Marketing Science Conference, March 1991, Wilmington, DE.

    Kahn, B. E., and D. R. Lehmann, "Choice Among Menus," ORSA/TIMS Joint Conference, Anaheim, CA, October 1991.

    Kahn, B. E., and W. Ross, "How People Combine Forecast," Behavioral Decision Research in Management, Berkeley, CA, June 1992.

    Isen, A., and B. E. Kahn, "Interaction of Frame of Reference on Brand Switching Behavior and Positive Effect," Marketing Science Conference, July 1992, London, England.

    Corfman, K., and B. E. Kahn, "Are Two Heads Better Than One?," Marketing Science Conference, July 1992, London, England.

    Kahn, B. E., J., Huber, and M. Holbrook, "The Influence of Time Pressure on Choice," Annual Conference of Association for Consumer Research," October 1992, Vancouver B.C.

    Mitchell, D., Kahn, B. E., and Knasko, S., “The Effects of Ambient Odor on Decision-Making,” Annual Conference of Association for Consumer Research, October 1993, Nashville, TN.

    Harlam, B. and B. Kahn, "The Effects of Price Promotions on Information Search, Choice Strategies and Brand Loyalty," Marketing Science Conference, Tucson, AZ, March 1994.

    Menon, S., B. Kahn, and R. Burke, "The Effects of Changing Situations on Variety-Seeking Behavior," Marketing Science Conference, Tucson, AZ, March 1994.

    Kahn, B. E., Huber, J., Holbrook, M. B., "The Effects of Price and Quality Attacks on Prior Favorite," Marketing Science Conference, Tucson, AZ, March 1994.

    Harlam, B. and B. E. Kahn, “The Effects of Price Promotions on Information Search, Choice Strategies and Brand Loyalty,” Association for Consumer Research, Boston, MA, October 1994.

    Menon, S., and B. Kahn, “Impact of External Context on Variety-Seeking,” Association for Consumer Research, Boston, MA, October 1994.

    Taylor, K. and B. Kahn, “Knowledge, Control and Accountability as Determinants of Ambiguity Seeking,” Society for Consumer Psychology, 1995 Annual Conference, San Diego, CA, February 1995.

    Kahn, B. E., Ratner, R., and Kahneman, D. “Hedonic Planning vs. Local Maximization: Do Consumers Avoid Favorite Pleasures in Order to Protect Future Tastes,” Assoc. for Consumer Research, Minneapolis, MN, October 1995.

    Huffman, C. and Kahn, B. E. “Variety for Sale: Mass Customization or Mass Confusion,” Assoc. for Consumer Research, Minneapolis, MN, October 1995.

    Daellert, B. and Kahn, B. E., “How Tolerable is Delay,” Marketing Science Conference, Berkeley, CA, March 1997

    Luce, M. F. and Kahn, B. E., “Use of Information in Low Probability, High Consequence Decisions,” Marketing Science Conference, Berkeley, CA., March 1997.

    Ratner, R., Kahn, B. E. and Kahneman, D., “Differential Effects of Variety-Seeking on Experienced versus Remembered Utility,” Association of Consumer Research, Denver, CO, October 1997.

    Kahn, B. E., M. F. Luce, and W. Moe, “Applications of Behavioral Decision Research to Social Exchange within Public Policy Domains,” Association of Consumer Research, Denver, CO, October 1997.

    Kahn, B. E. and C. Huffman, “Consumer Decision Making Among High Variety Choice Sets,” Behavioral Decision Research in Management, Miami, FL, June 1998.

    Ratner, R. and Kahn, B. E., “Social Influences in Variety-Seeking,” Association for Consumer Research, Montreal, Canada, October 1998.

    Menon, S. and Kahn, B. E., “The Good Samaritan Company and the Skeptical Consumer: Can a Company do well by Doing Good?,” Society for Consumer Psychology, St. Petersburg, FL, February 1999.

    Menon, S. and Kahn, B. E., “Corporate Sponsorship of Social Causes: Does It Help The Brand Image of the Sponsor?,” Marketing Science Conference, Syracuse, NY June 1999.

    Kahn, B. E. and Wansink, B., How Variety in Product Assortment Can Affect Consumption Quantity,” Association of Consumer Research, Columbus, OH, October 1999 and INFORMS, Philadelphia, October 1999.

    Morales, Andrea and Kahn, B. E., “The "Combo Meal" Effect: How to Increase Variety without Really Trying,” Association of Consumer Research, October 1999 and INFORMS, Philadelphia, October 1999.

    Menon, Satya and B. Kahn, “Cross-Category Effects of Stimulation on the Shopping Experience: An Application to Internet Shopping,” Marketing Science Conference, Los Angeles, CA June 2000.

    Huffman, Cynthia and B. E. Kahn, “Variety for Sale: Mass Customization or Mass Confusion?,” AMA Marketing Educators’ Conference, Chicago, IL., August 2000.

    Kahn, B. E., Faculty Research Panel at ACR Consortium, ACR Conference, Salt Lake City, UT, October 2000.

    Morales, Andrea, L. McAlister, B. Kahn, C. Huffman and S. Broniarczyk, “Why Window Shopping isn’t Really Shopping: The Need for Structure in Appreciating Variety,” Society for Consumer Psychology, Scottsdale, AZ, February 2001.
    Kahn, B. E. and M. F. Luce, “Marketing, Corporate Social Initiatives, and the Bottom Line,” MSI Conference at the University of North Carolina, Chapel Hill, NC, March 2001.

    Morales, Andrea and B. E. Kahn, “Customization of “Across Category” Bundles:


    Is the Sum of the Parts Greater than the Whole?,” Association of Consumer Research, Austin, TX, October 2001.

    Kahn, B. E., Luce, M. F. and Miller, E. G., “Testing as information seeking: The Role of Stress,” Association of Consumer Research, Austin, TX, October 2001.

    Nowlis,

    S., Kahn, B. E. and Dhar, R., “Coping with Ambivalence: The Effect of Removing a “Fence Sitting” Option on Consumer Attitude and Preference Judgments, Advanced Research Techniques Forum (A/R/T Forum), Vail, CO, June 2002.

    Kahn, B. E. and Wansink, B., “The Influence of Assortment Structure on the Relationship Between Variety and Consumption Quantities,” Marketing Science Conference, Edmonton, Alberta, Canada, June 2002.

    Kahn, B. E., “BDT Research: The Role of Variety in Decision Making,” Marketing Science Conference Consortium, Edmonton, Alberta, Canada, June 2002.

    Miller, E. G. and Kahn, B. E., “Shades of Meaning: The Effect of Color Names on Consumer Preferences,” Association of Consumer Research, Atlanta, GA, October 2002.

    Miller, E. G., Luce, M. F. and Kahn, B. E., “But I don’t want to go: When Wait Management Strategies Exacerbate Stress,” Association of Consumer Research, Atlanta, GA, October 2002.

    Miller, E. G. and Kahn, B. E. “The Effects of Color Names on Consumer Choice,” Marketing Science Conference, College Park Maryland, June 2003.

    Luce, M.F., Kahn, B. E. and Grasshoff, K, “Too Much Stress: The Negative Consequences for Screening Adherence,” Association of Consumer Research, Toronto, Ontario, CANADA, October 2003

    Kahn, B. E. and Wansink, B. “The Influence of Assortment Structure on Perceived Variety and Consumption Quantities,” Association of Consumer Research, Toronto, Ontario, CANADA, October 2003.

    Kahn, B. E., Luce, M. F., and Ramaswami, S., “Retail Assortment Variety: How Focus on “Assortment” versus the ‘Item’ Can Affect Justification Strategies,” Society for Consumer Psychology, San Francisco, CA, February 2004.

    Kahn, B. E., member of MSI Roundtable Discussion, Association for Consumer Research, and Discussant, MSI-sponsored Assortment Competition Session, Portland, OR, October 2004.

    Lee, M., Kahn, B. E., and Varghese, S., “Retrospective Preference for Variety: An Ease of Retrieval Perspective,” Society for Consumer Psychology, St. Peterburg, FL, February 2005. Also at Association for Consumer Research, San Antonio, TX, October 2005.

    Kahn, B. E. and Luce, M. F. “Repeated-Adherence Protection (RAP) Model:
    “I’m ok and it’s a hassle”” at Association for Consumer Research, San Antonio, TX October 2005.

    Grasshoff, K, Luce, M. F. and Kahn, B. E. “Approach vs. Avoidance & Emotion Coping Certainty,” at Association for Consumer Research, Orlando, FL, September 2006.

    Kahn, B. E. PRESIDENTIAL ADDRESS: “Moving the Needle:” Can ACR Help Increase Our Research Productivity? , at Association for Consumer Research, Orlando, FL, September 2006.

    Deng, X. and B. E., Kahn, “Is Your Product on the “Right” Side? Measuring Package’s Visual Weight,” at Society for Consumer Psychology, Las Vegas, NV, February 2007.

    Kahn, B. E. “Behavioral Research in Health Contexts,” AMA Consortium, Tempe, AZ May 2007.

    Luce, M. F. and B. E. Kahn, “Emotions, Certainty and Persuasive Appeals,” European Marketing Academy (EMAC), Reykjavik, Iceland, May 2007.

    Huang, Y., Hui, S. K. and B. E. Kahn, “Health Communications Effectiveness: Using Underlying Processes to Understand the Relationship between Health Risk Attitudes and Behavioral Intentions to Follow the Recommendations,” at Association for Consumer Research, Memphis, TN, October 2007.

    Grande, D., Frosch, D., Perkins, A. and B. E. Kahn, “The Branded Physician’s Office,” at Association for Consumer Research, San Francisco, CA, October 2008.

    Deng, X., B. E. Kahn and S. Michalski, “Package Image Location: A Perceptual Cue for Portion Size?” at Association for Consumer Research, Pittsburgh, PA, October 2009

    Deng, X, B. E. Kahn and S. Michalski, “How “Healthy Eating” Packaging Cues Affect Food Purchasing and Consumption Behavior,” Association for Consumer Research, St. Louis, WA, October 2011

    Townsend, C and B. E. Kahn, The Visual Preference Heuristic: Effects of Visual vs. Verbal Choice Set Depiction on Perceived Variety, Complexity and Willingness to Choose, JDM, November 2011

    Townsend, C. and B. E. Kahn, “The Visual Preference Heuristic and the Influence of Visual/Verbal Depiction on Perceived Assortment Variety,” Society for Consumer Psychology, Las Vegas, NV February 2012.

    Kahn, B. E. , “Assortment Variety: Too Much of a Good Thing?,” Marketing Science Conference, New York, NY, June 2012.

    Townsend, C and B. E. Kahn, “The Visual Preference Heuristic and the Influence of Visual vs. Verbal Depiction on Perceived Assortment Variety,” BDRM Conference, Boulder, CO, June 2012.

    Kahn, B. E., Louviere, J, Townsend, C and Wise, C., “Insights into Decisions from Neuroscience and Choice Experiments,” Association of Consumer Research, Vancouver, BC, October 2012.

    Sevilla, J and B. E. Kahn, “The Effect of Product Shape Closure on Perceptions of Quantity, Preference and Consumption,” Association of Consumer Research, Vancouver, BC, October 2012.

    Townsend, C. and B. E. Kahn, “The Visual Preference Heuristic and the Influence of Visual vs. Verbal Depiction on Perceived Assortment Variety,” Association of Consumer Research, Vancouver, BC October 2012.

    Deng, X., B. E. Kahn, R. Unnava, and H. Lee “A Wide Variety: The Effects of Horizontal vs. Vertical Product Display,” Society of Consumer Psychology, San Antonio, TX, February 2013.

    Sevilla, J, J. Zhang and B. E. Kahn, “Hoping for the Best: The Effect of Prospective Future Consumption on Satiation from a Current Experience,” Association of Consumer Research, Chicago, IL October 2013.

    Jung, Janice and B. E. Kahn, “Perceptions of Hospital Safety Records: Mean or Variance?” Association of Consumer Research, Baltimore, MD, October 2014.

    Weingarten, Evan, and B. E. Kahn, “Deciding Now and Later: The Benefit of Delay in Staged Decision-Making, “Association of Consumer Research, Baltimore, MD, October 2014.

    Weingarten, Evan and B. E. Kahn, “Choice Overload in Multi-Channel Environments: The Role of Deferred Trial,” Society for Consumer Research, Phoenix, AZ, February 2015.

    Rifkin, Jacqueline, Cindy Chan and B. E. Kahn, “FOMO: How the Fear of Missing Out Leads to Missing Out,” Association of Consumer Research, New Orleans, LA October 2015.

    Kahn, B. E., “What I Have Learned About Variety,” Society for Consumer Research, Tampa, FL, February 2016.

    Kahn, B. E., “What I have Learned about Variety: How does it relate to current issues about diversity?,” Association for Consumer Research, Berlin, Germany, October 2016

    Kahn, B. E., "Using Consumer Research to Help Understand th current Political Enivronment: The Role of Variety and Diversity," Society for Consumer Research, Plenary Session, San Francisco, CA, February 2017.

    Rafieian, H, Y Huang and B. E. Kahn, “Variety Counts: How Variety is Perceived in the Presence of Self-Regulatory Goals,” Association of Consumer Research, San Diego, CA October 2017

    2. Presentations at Universities or Research Laboratories


    "System of Stochastic Models for Variety-Seeking and Reinforcement Behavior," at: University of Washington, University of Rochester, New York University, University of Pennsylvania, University of Chicago, Duke University, Cornell University, Yale University, and Northwestern University, October 1983.

    "Analysis of Panel Data: Specific Example – Variety-Seeking Model," Bell Labs, New Jersey, February 1984.

    "Aggregation of Individual Level Data to the Household Level," Yale University, September 1984.

    "Consideration of Ambiguity in Risky-Choice Situations," University of Florida, March 1986.

    "Ambiguity in Decision-Making," University of California, Irvine, April 1987

    "The Effects of Couponing on Brand Choice Behavior for Brand Loyal and Variety-Seeking Consumers," University of Southern California/UCLA Colloquium, May 1988.

    "The Effect of Price Promotion on Brand Choice Behavior."

    New York University, September 1988

    University of California Berkeley, October 1988

    University of Pennsylvania, (Marketing Department), November 1988

    "The Effects of Ambiguity in New Product Decisions."

    Columbia University, October 1988

    University of Pennsylvania, (Decision Science Dept.), November 1988

    "Modeling Choice among Menus."

    Cornell University, May 1988

    Pennsylvania State University, May 1988

    "Effects of Ambient Odor on Consumer Decision-Making,"

    University of Florida Winter Research Camp, December 1993

    "Relationship between Decision Time and Choice of Prior Favorite Brand under Price/Quality Attacks."

    Washington University at St. Louis, February 1994

    Decision Processes Group, The Wharton School, March 1994

    Vanderbilt University, April 1994

    Variety in Product Choices: Can Consumers Be Satisfied with Less?

    Temple University, November 1994

    Penn State University, November 1994

    University of Michigan, December 1994

    Cornell University, March 1995

    Carnegie Mellon University, May 1995

    Mass Customization or Mass Confusion?

    Rutgers University, Camden, May 1995

    Planning of Hedonic Choices Over Time

    Duke University Research Camp, September 1995

    University of Washington, April 1996

    Rochester University, May 1996

    UCLA, May 1996

    How Tolerable is Delay?

    University of Sydney, October 1996

    University of New South Wales, October 1996

    High Variety Strategies from the Consumer Perspective

    UCLA, January 1997

    MSI Conference, University of Arizona, March 1997

    University of Miami, May 1997

    The Role of Process Measures in Behavioral Decision Research

    University of Colorado, Boulder BDT Camp, October 1997

    Mass Customization and High-Variety Strategies

    Texas Christian University, Fort Worth, Texas, April 1998

    Tsing Hua University, Beijing, China, June 1998

    Avoidance or Vigilance: The Psychology of False Positive Test Results

    University of North Carolina, Chapel Hill, NC, March 1999

    The Influence of Pleasure and Arousal on Internet Search and Purchase

    Behavior

    The Ohio State University Affect Camp, Columbus, Ohio, September 1999

    Yale University, New Haven, CT, February 2000

    Why Consumers Seek Variety? Implications for Marketing Managers

    Lund Institute of Economics, Lund, Sweden, October 1999.

    Testing Intentions Following False Positive Results

    Leonard Davis Institute, University of Pennsylvania, February 2000.

    Impact of Perceived Variety on Consumption Quantity

    University of Pittsburgh, 7th Annual Marketing Camp, February 2001.

    Influence of Test Results on Future Mammography Adherence

    University of North Carolina/MSI Conference, March 2001

    Testing as Information Seeking in High Consequence Domains,

    Georgetown Marketing Camp, April 2002

    Coping with Ambivalence: The Effect of Removing a “Fence Sitting” Option on

    Consumer Attitude and Preference Judgments, Singapore Management

    University, July 2002.

    The Impact of Private vs. Public Consumption on Variety Seeking Behavior,

    Rotterdam School of Management Erasmus University Rotterdam, The Netherlands, November 2002.

    The Effect of Color Names and Flavor Names on Consumer Choices, Singapore Management University, July 2003.

    Consumer Behavior in Grocery Stores, Reims Management School, Reims, France, November 2003.

    The Psychology of False Positive Results, Columbia University, Center for the Decision Sciences, New York, NY February 2004.

    Variety for the Sake of Variety: Diversification Motives in Consumer Choice, Singapore Management University, July 2004

    Retrospective Preference for Variety: An Ease of Retrieval Perspective,

    Buck Weaver Conference, Massachusetts Institute of Technology, Sept. 2004

    Harvard Business School, March 2005

    Baruch School, CUNY, April 2005.

    Repeated-Behavior Protective Measures Model (RBPM): “I’m ok and it’s a hassle,” Journal of Public Policy and Marketing, Washington DC, 2005

    “Helping Consumers Help Themselves: Improving the Quality of Judgments and Choices” Conference At Duke University, May 2005.

    “Repeated Adherence Model (RAP), I’m ok and it’s a hassle,”

    UCLA, May 2006

    University of Tsukuba, Tokyo, Japan, December 2006

    University of Maryland, College Park, MD, April 2007

    University of Washington, Seattle, WA July 2007

    Hebrew University, Jerusalem, Israel (at the MI7 Israeli Marketing

    Conference), Dec. 30, 2007 – Jan. 2, 2008

    360 Degree View of Research Events.”

    The Wharton School, University of Pennsylvania, May 2008, Wroe Alderson Talk

    “Is Your Product on the Right Side? The Location Effect on Consumer

    Response to Package Design,”

    University of Michigan, Sensory Conference, June 2008

    Carey School of Business, Arizona State University, March 2009

    Florida International University, April 2009

    MSI-MIT Conference, February 2010

    “Emotion, Certainty and Persuasive Appeals”

    Ohio State University, May 2010

    The Visual Preference Heuristic: Effects of Visual vs. Verbal Choice Set Depiction on Perceived Variety, Complexity and Willingness to Choose

    University of Technology, Sydney, August 2011

    University of Maryland, October 2011

    Brigham Young University, February 2013

    Hands-On Applying Neuroscience in Consumer Research

    University of Miami Neurological Conference, September 2012

    Assortment Variety: Too Much of a Good Thing?

    Tulane University, New Orleans, January2013

    UCLA Anderson School, UCLA, May 2013

    Effects of Visual Attention on Perceived Variety and Likelihood to Purchase

    Temple University, March 2014

    A “Wide” Variety: The effects of Horizontal vs. Vertical Product Display on

    Perceived Assortment Variety, Product Perception and Choice

    George Washington University, November 2014

    Managing Perceptions: Perceived Variety and Perceived Lightness and the Effects on Choice and Consumption

    Bocconi University, March 2015

    Washington University (St. Louis), May 2015

    Hebrew University, January 2016

    Duke University, February 2016

    University of Michigan (postponed)

    Columbia University, June 2016

    Western Ontario (November 2016)

    Drexel University (December 2016)

    University of Delaware (March 2017)
    D. Editorial Activities
    1. Editorial/Policy Board Memberships




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