I educational background



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Marketing Science, Area Editor, 1999 – 2003, Area Editor 2012-2014


Journal of Consumer Research, Associate Editor, 2002-2005, 2018-present

Journal of Consumer Psychology, Associate Editor 2005-2010, 2018-present

Journal of Association of Consumer Research, Editor of Retailing Issue (2017-18)

Journal of Retailing, Guest Editor, special issue on Assortment Planning in

Retail Channels (1997-99)



Journal of Marketing Research, editorial board, 1989 – 1999

Marketing Letters, editorial board, 1989 - 2006

Journal of Marketing, editorial board, 1992 – 1998, Associate Editor

2011-2012, 2014-2017



Marketing Science, editorial board, 1992 – 2003; Emeritus editorial board,

2003-Present.



Journal of Consumer Research, editorial board, 1996-present

Journal of Consumer Research, policy board, 1992 - 2005 (vice president, 1994-1998, President 1/2002-1/2005.)

Journal of Consumer Psychology, Task Force, 2003-2005

Review of Marketing Research, editorial board, 2003-present


Behavioral Marketing Advisory Board, SSRN, 2003-present

Journal of Behavioral Decision Making, editorial board, 2004-2007
2. Ad Hoc Reviewing for Academic Journals
Management Science, Journal of Business & Economic Statistics, Journal of

International Marketing Research, Journal of Business Research, European

Journal of Operations Research, Medical Decision Making
3. Other Reviewing
Marketing Textbooks for Random House, Prentice Hall, Dryden and Dartnell, Press, 1986 - 1990

AMA Doctoral Dissertation Competition, 1988 – 1991, 1998, 1999

ACR, Program Committee, 1987, 1992, 1995, 1996, 1997, 1999 (int’l conf.),

2013


AMA Educator's Conference, Consumer Behavior Track 1989 - 1992; Marketing Research Track, 1989 - 1992, Advertising and Promotion, 1992, Marketing Strategy, 1994.

ACR Competitive Papers 1988 - 1992




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