Jan De Houwer Ghent University, Belgium


=> Questionnaires / Likert scales



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=> Questionnaires / Likert scales

How much do you like spiders?

1----2----3----4----5-----6----7----8----9

dislike a lot like a lot

=> Limitations:

1. Assumes introspective access

2. Open to social desirability

- 1990s: New type of measure: Implicit measure

=> not clear what it is or why it is useful: Aim is to clarify this

ICPS Amsterdam - 13 March 2015

ICPS Amsterdam - 13 March 2015


1. Example of an implicit measure:

1. Example of an implicit measure:

Implicit Association Test (IAT; Greenwald et al., 1998):

=> 2909 citations!

- Procedure: Four categories assigned to two responses

- Effect: Faster if associated categories are assigned to same response

Task 1: POSITIVE + FLYING / NEGATIVE + NOT-FLYING

Task 2: POSITIVE + NOT-FLYING / NEGATIVE + FLYING


ICPS Amsterdam - 13 March 2015



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