Jan De Houwer Ghent University, Belgium


* effort (efficient) * time (fast)



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* effort (efficient)

* time (fast)

Implicit measures are measurement outcomes that reflect the to-be-measured construct in an automatic manner (i.e., by virtue of processes that are uncontrolled, unintentional, goal- independent, purely-stimulus-driven, autonomous, unconscious, efficient, or fast. (De Houwer & Moors, 2007)


ICPS Amsterdam - 13 March 2015

3. What are implicit measures good for? (Gawronski, 2009, Can. Psy.)

3. What are implicit measures good for? (Gawronski, 2009, Can. Psy.)

3.1. A window to the unconscious?: NO

- Little evidence to support this

- IAT: participants are aware of what is being measured + can even predict their IAT scores (Hahn et al., 2013, JPSP)

3.2. “True” thoughts and feelings?: NO

- What is “true”?

*unintentional or intentional?

*definitely not stable, context independent



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