Literatuursuggesties onderzoekslijn: Merkwaarde (Brand Equity) Master in Marketing Management & Master in Communication Lector dr. Herm Joosten



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Literatuursuggesties onderzoekslijn: Merkwaarde (Brand Equity)

Master in Marketing Management & Master in Communication

Lector dr. Herm Joosten
Aaker, D. A. (2009). Managing brand equity. Simon and Schuster.

Aaker, D.A., K.L. Keller (1990), ‘Consumer Evaluations of Brand Extensions’, Journal of Marketing, 54, (January), 27-41.

Aaker, D.A. (1995). Developing business strategies. New York: John Wiley & Sons Inc.

Aaker, D.A. (1996). Building strong brands. New York: The Free Press.

Albrecht, C.-M., Backhaus, C., Gurzki, H., & Woisetschlager, D.M. (2013). Drivers of Brand

Extension Success: What Really Matters for Luxury Brands. Psychology and Marketing, 30 (8), 647–659.

Ambler, T. (2000), Marketing and the Bottom Line: the new metrics of corporate wealth, Prentice Hall, Pearson Education.

Aaker, D. A. (1996). Measuring brand equity across products and markets. California management review, 38(3), 103.

Aaker, D. A., & Biel, A. (Eds.). (2013). Brand equity & Advertising: Advertising's role in building strong brands. Psychology Press.

Berry, L.L., & Lefkowith, E.F., & Clark, T. (1988). In services, what;’s in a name? Harvard business review, sept-oct., 28-30.

Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science28(1), 128-137.

Bhat, S., & Reddy, S.K. (1998). Symbolic and functional positioning of brands. Journal of Consumer Marketing, 15 (1), 32-43.

Bhat, S., & Reddy, S.K. (2001). The impact of parent brand attribute associations and affect on brand extension evaluation. Journal of Business Research 53 (3), 111-122.

Blackston, M. (2000). Observations: building brand equity by managing the brand's relationships. Journal of advertising research, November/December.

Bottomley, P.A., & Holden, S.J.S. (2001). Do We Really Know How Consumers Evaluate

Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies. Journal of Marketing Research, 38 (4), 494-500.

Brandmeyer, K. & Deichsel, A. (1999). De magie van het merk. Alphen aan den Rijn: Samsom Bedrijfsinformatie.

Broeke, G.W., van den. (1998). Corporate brand values. Amsterdam: Vrije Universiteit Amsterdam.

Brown, T.J., & Dacin, P.A. (1997) The company and the product: corporate associations and consumer product responses. Journal of marketing, vol. 61, 68-84.

Baldinger, A.L. and Rubinson, J. (1996), ‘Brand Loyalty; the link between attitude and behavior’, Journal of Advertising Research, 36 (6), 22-34.

Biswas and Sherrell (1993), ‘The influence of Product Knowledge and Brand Name on internal price standards and confidence’, Psychology and Marketing, 10 (1), 31-46.

Bottomley, P.A., S.J. Holden (2001), ‘Do We Really Know How Consumers Evaluate Brand Extensions? Empirical Generalisations Based on Secondary Analysis of Eight Studies’, Journal of Marketing Research, 38, pp. 494-500.

Chan, S.P., & Srinivasan, V. (1994). A survey-based method for measuring and understanding brand equity and its extendibility. Journal of marketing research, May 1994, 271-288.

Chernatony, L., de. (2001). Would a brand smell any sweeter by a corporate name? Birmingham: University of Birmingham.

Czellar, S. (2003). Consumer attitude toward brand extensions: an integrative model and research propositions. International Journal of Research in Marketing, 20 (1), 97-115.

De Chernatony, L., McDonald, M., & Wallace, E. (2011). Creating powerful brands. Routledge.

Farquhar, P. H. (1989). Managing brand equity. Marketing research1(3), 24-33.

Feldwick, P. (1996), ‘What is Brand Equity anyway, and how do you measure it?’, Journal of the Market Research Society, 38 (2), 85-104.

Franzen, G. en Goessens, C. (1998), Merken & Reclame: hoe reclame-effectiviteit brand equity beïnvloedt, Kluwer BedrijfsInformatie, Deventer.

Franzen, G. and Bouwman, M. (2001), The Mental World of Brands: mind, memory and brand success, World Advertising Research Centre, UK.

Grime, I., Diamantopoulos, A., & Smith, G. (2002). Consumer evaluations of extensions and

their effects on the core brand: Key issues and research propositions. European Journal of Marketing, 36 (11-12), 1415–1438.

Horsky, D., & Swyngedouw, P. (1987). Does it pay to change your company’s name? A stock market perspective. Marketingscience, vol. 6, no. 4, 320-335.

Kapferer, J.-N. (1995). Strategisch merkmanagement, over het eigen vermogen van merken. Schoonhoven: Academic Service.

Keller, K.L. (2002), Strategic Brand Management: Building, Measuring and Managing Brand Equity, Upper Saddle River, Prentice Hall, New Jersey. Sec. ed.

Keller, K.L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, vol.57, 1-22.

Klink, R. R., & Athaide, G. A. (2012). Creating brand personality with brand names. Marketing Letters23(1), 109-117.

Kohli, C., & LaBahn, D.W. (1997). Creating effective brand names: a study of the naming process. Journal of Advertising Research, January-February, 67-75.

Koku, P.S. (1997). Corporate name change signaling in the services industry. The journal of services marketing, vol. 11, no. 6, 392-408.

Lane, V.R. ((2000), ‘The Impact of Ad Repetition and Ad Content on Consumer Perceptions of

Incongruent Extensions’, Journal of Marketing, 64, pp. 80-91.

Loken, B., & Roedder John, D. (1993). Diluting brand beliefs: When do brand extensions have a negative impact? Journal of Marketing, 57 (3), 71-84.

Luna, D., Carnevale, M., & Lerman, D. (2013). Does brand spelling influence memory? The case of auditorily presented brand names. Journal of Consumer Psychology23(1), 36-48.

McCracken, J.C. and Macklin, M.C. (1998), ‘The role of brand names and visual cues in enhancing memory for consumer packaged goods’, Marketing Letters, 9 (2), 209-226.

Melnyk, V., Klein, K., & Völckner, F. (2012). The double-edged sword of foreign brand names for companies from emerging countries. Journal of Marketing,76(6), 21-37.

Netemeyer, R., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean, D., … Wirth, F. (2004).

Developing and validating measures of facets of customer-based brand equity. Journal




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