Management Marketing Discipline Norms



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What are the top-rated outlets for dissemination of research in your discipline? E.g. major publishers, top journals?

Global rankings normally place Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research and Marketing Science at the top, with Journal of Retailing and Journal of the Academy of Marketing Science next. In the next rank would be journals such as Journal of Consumer Psychology, Industrial Marketing Management, Journal of International Marketing, Psychology and Marketing, then Journal of Macro Marketing, Journal of Advertising Research, Journal of Advertising, and Consumption, Markets and Culture. Most of these are US-based journals and it is exceptional for UK-based marketing professors to publish in them.


The top ranked European-based marketing journals are International Journal of Research in Marketing, European Journal of Marketing, and Journal of Marketing Management. Other journals such as Marketing Theory, International Marketing Review and Annals of Tourism Research are also highly-regarded.

The highly ranked general management journals are also prestigious outlets for marketing professors, including Journal of Business Research, Journal of Business Ethics, Harvard Business Review, British Journal of Management, Journal of Management Studies. Other prestigious outlets include the top social science-oriented management and organisation journals such as Organization Studies, Human Relations, and in sociology or psychology journals such as Sociology, Sociological Review or British Journal of Social Psychology.

In addition, there are highly regarded refereed practitioner-oriented marketing publications in the UK with an international readership, such as International Journal of Market Research, International Journal of Advertising, Marketing Intelligence and Planning, Qualitative Marketing Research- An International Journal, also, some published conference proceedings such as Advances in Consumer Research.
Prestigious book publishers include Sage, Routledge, Wiley, Palgrave MacMillan, Oxford, Cambridge, Harvard and MIT presses.




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