Management Marketing Discipline Norms



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What are the top-rated funding sources for Research in your discipline? E.g. ESRC, AHRC, Leverhulme Trust, Wellcome etc.

ESRC is probably the most prestigious, and any grant funding from Leverhulme etc. would be valued but a very small number of marketing professors have won significant funding from major funding bodies. It is not typically a criterion for marketing appointments.





  1. What levels of funding would you regard as indicating a) a reasonable performance; or b) high performance in your discipline?

As noted above, the norm is zero, or tiny internal pump priming grants. Any ESRC grant is a rare and prestigious achievement for marketing professors, and a seminar series is also prestigious, while any grant from a smaller body or corporate organisation would be highly valued.






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