Management Marketing Discipline Norms

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Membership of which learned societies or other discipline-specific groups or organizations carry weight in your discipline?

These are a default rather than a matter of prestige. Examples include the UK Academy of Marketing, European Marketing Academy, Association for Consumer Research, Consumer Culture Consortium and BAM, EURAM, EGOS etc.


  1. How many PhD students (in FTEs) would you expect to be supervised by Professors in your discipline?

This would vary widely, it is not uncommon for marketing professors to be appointed to research intensive universities with no PhD completions. One PhD student per several years might be a reasonable norm.

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