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SELECT PROCEEDINGS AND PRESENTATIONS



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SELECT PROCEEDINGS AND PRESENTATIONS




  1. Jagdish N. Sheth and C. Whan Park, "Equivalence of Fishbein's and Rosenberg's Attitude Model," APA Proceedings (American Psychological Association) (Division 23), 1973, pp. 821-822.




  1. Jagdish N. Sheth and C. Whan Park, "Multidimensional Concept of Brand Loyalty," ACR Proceedings, (Association for Consumer Research), 1973, pp. 449-459.




  1. C. Whan Park, "A Test of the Relevance of Judgmental Models to the Consumer's Evaluation Processes," AIDS Proceedings (American Institute of Decision Sciences), Cincinnati, Ohio, 1975, pp. 241-243.




  1. C. Whan Park and Charles M. Schaninger, "The Identification of the Consumer's Judgmental Rules: Statistical Prediction vs. Structured Protocol," ACR Proceedings, (Association for Consumer Research), Cincinnati, Ohio, 1975, pp. 184-190.




  1. C. Whan Park and V. Parker Lessig, "A Theory of Reference Group Structure and Influence," AIDS Proceedings (American Institute of Decision Sciences), San Francisco, CA, 1976.




  1. C. Whan Park and William J. Bahr, "A Situational Analysis of Communication Effect: A New Product Purchase by Mail-Order," ACR Proceedings (Association for Consumer Research), San Francisco, CA, 1979, pp. 650-654.



  1. James R. Bettman and C. Whan Park, "Implications of a Constructive View of Choice for Analysis of Protocol Data: A Coding Scheme for Elements of Choice Process," ACR Proceedings (Association for Consumer Research), San Francisco, CA, 1979, pp. 148-153.





  1. C. Whan Park and Easwar Iyer, "An Examination of the Response Pattern in Family Decision Making," AMA Proceedings (American Marketing Association), Washington, D.C., 1981, pp. 146-149.




  1. C. Whan Park, V. Parker Lessig, and James R.Merrill, "The Elusive Role of Price in Brand Choice Behavior," ACR Proceedings (Association for Consumer Research), San Francisco, CA, 1983, pp. 320-324.




  1. C. Whan Park and S. Mark Young, "Types and Levels of Involvement and Brand Attitude Formation Process," ACR Proceedings (Association for Consumer Research), St. Louis, MO, 1981, pp. 201-205.




  1. Gordon McClung, C. Whan Park and William Sauer, "Viewer Processing of Commercial Messages: Context and Involvement," ACR Proceedings (Association for Consumer Research), Washington, D.C., 1984, pp. 351-355.




  1. C. Whan Park and Gordon McClung, "The Effect of TV Program Involvement on Involvement with Commercials," ACR Proceedings (Association for Consumer Research), Las Vegas, NV, 1985.




  1. C. Whan Park, Robert Lawson and Sandra Milberg, "Memory Structure of Brand Names," ACR Proceedings, Honolulu, Hawaii, 1988, pp. 726-731.



  1. C. Whan Park, Lawrence Feick and David L. Mothersbaugh, "Consumer Knowledge Assessment: How Product Experience and Knowledge of Brands, Attributes, and Features Affects What We Think We Know," ACR Proceedings (Association for Consumer Research), Chicago, IL, 1991.





  1. C. Whan Park, Mike McCarthy and Sandy Milberg, "The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions," ACR Proceedings (Association for Consumer Research), Vancouver, Canada, 1993, pp. 28-33




  1. Karen Russo France, Reshma H. Shah and C. Whan Park, "The Impact of Emotional Valence and Intensity on Ad Evaluation and Memory," ACR Proceedings (Association for Consumer Research), Nashville, TN, 1993, pp. 583-588.



  1. Yun-Oh Whang, C. Whan Park and Valerie Folkes, “Decision Bias from Anticipating Product Failure: Double Jeopardy, Double Protection, or In-Between,” ACR Proceedings (Association for Consumer Research), Atlanta, GA, 2002.




  1. Patrick, Vanessa M. and C. Whan Park, “When One Thing Leads to Another: Consumption Chains and Consumer Satisfaction,” ACR Proceedings (Association for Consumer Research), Portland, Oregon, Geeta Menon and Akshay R. Rao (eds.), Advances in Consumer Research, Vol. XXXII, 2005.




  1. Jun, Sung-Youl, Deborah J. MacInnis, and C. Whan Park, “Formation of Price Expectation in Brand Extensiopn and Impact on Brand Extension Evaluation,” ACR Proceedings (Association for Consumer Research), Portland, Oregon, Geeta Menon and Akshay R. Rao (eds.), Advances in Consumer Research, Vol. XXXII, 2005.



  1. C. Whan Park, “An Extraordinary Journal for Extraordinary Ideas,” Presented at ACR Conference (Association for Consumer Research), San Francisco, CA, 2008.





  1. C. Whan Park, “Cute Research versus Beautiful Research,” 2011 SCP Fellow Speech, Presented at SCP Conference, Las Vegas, CA. 2011.


BOOKS





  1. C. Whan Park and Gerald Zaltman, Marketing Management, 1987, Dryden Press.




  1. Deborah J. MacInnis, C. Whan Park, and Joseph Priester, Handbook of Brand Relationships, ME Sharpe, 2009.




  1. Deborah J. MacInnis, C. Whan Park, and Naresh K. Malhotra, Brand Meaning Management (Review of Marketing Research), Emerald Group Publishing Limited, 2015.



AWARDS





  1. 1987 Alpha Kappa Psi Award for the most significant contribution to the marketing management field with the paper, "Strategic Brand Concept-Image Management," Journal of Marketing, October 1986.




  1. Outstanding Reviewer Award (1993-1996), Journal of Marketing




  1. 2008 Davidson Honorable Mention Award for the Best article in Journal of Retailing 2006 (Volume 82) for the article, “Paying Before Consuming: Examining the Robustness of Consumers’ Preference for Prepayment.”



  1. Selected as the Fellow for Society for Consumer Psychology, 2011.





  1. Selected as the Fellow for Association for Consumer Research, 2015.

PROFESSIONAL EDITORIAL SERVICES





  1. A member of the editorial board of Journal of Marketing and Journal of Consumer Psychology.




  1. A member of (ad-hoc) on the editorial board of Journal of Marketing Research.




  1. Editor of Journal of Consumer Psychology (2008-2011)




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