Psychology of learning



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Types of Attention


voluntary attention:
a person actively searches out information that has personal relevance

selective attention:
a person selectively focuses attention on relevant information

involuntary attention:
a person is exposed to something surprising, novel, threatening, or unexpected
- e.g.:
surprise, movement unusual sounds size of stimulus, contrast effects and colour

Several factors affect attention. These are factors inherent in
the object of attention
1.
Movement:
An animated picture elicits more attention than a still picture




75
2.
Size of an object
: Large letters attract more attention than tiny font.
3.
Contrast:
Dark letters standout against alight background.
4.
Colour:
Colours, especially bright ones, gain more attention than drab colours
5.
Novelty
: Anew gimmick in advertising is an instant hit
6.




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