Seminar on Consumer-Brand Relationships First Meeting: Monday, September 24, 2018 Professor



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Day 1: Origins

Wallendorf, Melanie and Eric Arnould (1988), “’My Favorite Things’: A Cross-Cultural Inquiry into Object Attachment, Possessiveness and Social Linkage”, Journal of Consumer Research, 14(4), 531-547.

Shimp, Terence A. and Thomas J. Madden (1988), “Consumer-Object Relations: A Conceptual Framework Based Analogously on Sternberg’s Triangular Theory of Love”, in NA- Advances in Consumer Research, 15, Eds. Michael J. Houston, Provo. UT: Association for Consumer Research, 163-168.

Blackston, Max (1992), “Observations: Building Brand Equity by Managing the Brand's Relationships,” Journal of Advertising Research, 32 (3), 79-83.

Fournier, Susan (1998), “Consumers and Their Brands: Developing Relationship Theory in Consumer Research,” Journal of Consumer Research, 24 (4), 343-73.

Muniz Jr., Albert M. and Thomas C. O’Guinn (2001), “Brand Community”, Journal of Consumer Research, 27, 412-432.





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