The health psychology approach Is it a question of health?


Training Imparting skills e.g. training how to cook meat-free dishes Restriction



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Training

Imparting skills


e.g. training how to cook meat-free dishes

Restriction

Using rules to reduce opportunity to engage in the target behaviour (or to increase the target behaviour by reducing opportunity to engage in competing behaviours)



e.g. prohibiting sales of meat (on particular days)

Modelling

Providing an example for people to aspire to or imitate



e.g. using TV drama scenes involving eating less/no meat
  • Physical afforded by the environment
  • Social afforded by the cultural milieu that dictates the way that we think about things (e.g., the words and concepts that make up our language
  • Reflective processes involving evaluations and plans
  • Automatic processes involving emotions and impulses that arise from associative learning and/or innate dispositions

Persuasion

Using communication to induce positive or negative feelings or stimulate action



e.g. using imagery to motivate increases in reduced meat meals; usage of warning labels

Incentivisation

Creating expectation of reward e.g. using prize draws to induce product use/venue selection, e.g. QR code scanning


Coercion

Creating expectation of punishment or cost



e.g. raising the financial cost to reduce excessive meat consumption



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